Thursday, March 21, 2013

Beyonce the new face of H&M

Beyoncé made her debut as the new face of high street fashion chain H&M, appearing in their summer 2013 adverts. The superstar lo2unged on a deck chair in the Bahamas as she posed in key pieces from the collection during the "fantasy and glamour" themed photo-shoot with famed fashion photography duo Inez van Lamsweerde and Vinoodh Matadinand…Donald Schneider, creative director of H&M, reportedly said: "H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer."In addition to the 'Beyoncé as Mrs Carter in H&M' print ads, B will also appear in a TV commercial which is rumoured to feature a new song by the singer called 'Standing On The Sun'.
Words: Akilah Russell (@akilahrussell (MTV news)

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